02 — Graphic Design / Editorial
Willow
Project
Willow
Client
Willow Quarterly
Year
2025
Industry
Cultural publishing
Services
Editorial Design, Typography, Art Direction
01The challenge
A magazine with strong writing and a grid that could not carry it.
02The idea
Silence as material: enormous margins, one typeface, cinematic pacing.
03The identity
A 12-column modular system, bespoke type scale and a very short set of layout rules.
04The result
Subscriptions doubled and two international editorial design awards.
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