05 — Art Direction / Campaign
Atelier Nord
Project
Atelier Nord
Client
Atelier Nord
Year
2024
Industry
Fashion
Services
Art Direction, Campaign Concepts, Photoshoot Direction
01The challenge
A sculptural collection told through flat e-commerce photography.
02The idea
Shoot the volumes like architecture: one hard light, no colour.
03The identity
Photo direction, casting, styling and a black-and-white printed lookbook.
04The result
Campaign picked up by three industry titles and sold out on two key pieces.
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