01 — Brand Identity / Packaging
Nightfall
Project
Nightfall
Client
Nightfall Parfums
Year
2026
Industry
Niche fragrance
Services
Brand Identity, Packaging, Art Direction
01The challenge
An excellent fragrance in a box nobody noticed on the shelf.
02The idea
Build the identity around the exact hour light disappears: black on black, one single reflection.
03The identity
Engraved monogram, high-contrast serif, two-value palette and a silver hot-foil print system.
04The result
+68% boutique sell-through in the first two quarters after the rebrand.
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